corn 1
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Blue Swirl
1936

Business

The Go family has always been enterprising. They had a biscuit and pastry shop, a peanut shop and traded in bread, flour, vegetables, but also in whiskey. Or, as you can see in the photo, Grandma ran a fashion store when she was 28.

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Blue Swirl
1950

Naarden

From 1950 on, grandmother and grandfather Go came to the Netherlands with 7 children and moved to the Van Lijndenlaan in Naarden. They lived in a normal corner house with a garage behind it. The whole neighborhood enjoyed the smell of cooking that rose from the kitchen and garage.

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Blue Swirl
1954

Go en zoon

Father Frans Go started in 1954 'Go & Zoon' with his grandpa in the garage. With the help of all sisters and brothers they baked different Indonesian snacks like Katjang Shanghai, Bumbu Gado Gado, Krupuk and Teng Teng.

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Blue Swirl
1955

Restaurant 'Hokkie'

Grandma Go opened Restaurant 'Hokkie' ('Luck') in 1955 at the Single in Amsterdam. The whole family helped in the restaurant until late at night.

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Blue Swirl
1956

Amsterdam

The production of 'Go & Zoon' moved to Gerard Doustraat in Amsterdam. In addition, they also run a small shop, named "Warung Kita" where the products like Santen en Seroendeng were sold.

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Blue Swirl
1960

Shanghai nuts

Because de Bijenkorf ordered so many Shanghai nuts, Frans Go invented a new production technique with drawer pans. A technique that is still used for contemporary products. Pa Go (right in the picture) was the ''the inventor of the Shanghai nut''

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Blue Swirl
1962

Badhoevendorp

For several years there is a partner, Mr. Tan, with whom the name "Go-Tan" is a fact. In 1962 more production space is needed, which was found in Badhoevedorp. Many bumbu were made, but also Rempejek, Sambal Goreng Kentang and large prawn crackers. Grandma comes by daily to bake Rempejek or prawn crackers. As can be seen here in the photo.

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Blue Swirl
1966

Rhenen

In 1966 a factory is necessary to increase production capacity. The factory is established in Rhenen, at the Vogelenzang. The production techniques that Frans Go invents are becoming increasingly professional. His sister Poppy, who still lives in Indonesia, is a good chef and comes to help with all recipes. To this end she takes her recipe book with her.

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Blue Swirl
1973

Pasars

The fairs and pasars are an important point of contact with the public.

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Blue Swirl
1975

Opening of new premises

Frans Go has a new business building built on self-purchased land on the Spoorstraat in Kesteren. It was officially opened in 1975.

In the picture: grandma Go 3rd from left, Frans Go in white shirt and tie, Aunt Poppy with the flowers, current director Bing looking over in green polo, creative director Han Go on the floor in orange shirt, Commissioner Cliff Go in green spencer.
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Blue Swirl
1980

Boemboes

On the photo Frans Go is examining the authentic Boemboes (Indonesian spice mix).
Together with his sales director Lodewijk Tan, they ensure that the products in the supermarkets are becoming more widely available. Especially the "prawn crakers" is an important product.

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Blue Swirl
1984

Frans Go

Frans Go (in themiddle) passes away after a chronic illness at the age of 54. The lead is taken over by Lodewijk Tan. Frans Go's sons; Cliff, Bing and Han are then respectively 22, 20 and 14 years old. Together with mother Go, they become major shareholders of Go-Tan. They decide to finish their studies first and gain work experience external.

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Blue Swirl
2002

Stir fry

As a pionier in "stir fry'', Go-Tan develops the Wok essentials and successfully markets them. We also started with the color purple as a recognition color for Go-Tan products.

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Blue Swirl
2004

50th anniversary

Go-Tan's 50th anniversary is celebrated with family, friends and relations. Of course together with all families and with a lot of tasty homemade food.

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Blue Swirl
2006

Chilli Sauce

From the Foodservice market, the Go-Tan Chilli Sauce has grown into the favorite of Dutch households.

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Blue Swirl
2009

1st commercial

The first, small-budget commercial "Supervisory Board", with the sisters of founder Frans Go, is broadcast on regional channels.

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Blue Swirl
2010

Brothers Go

The Go brothers at the Go-Tan stand at the Paris Food Fair SIAL. Go-Tan products are now sold throughout Western Europe. Prawn crackers are now also known by Go-Tan as Pétales Crevettes, Rekerchips, Pan de Gambas or as Prawn Crackers.

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Blue Swirl
2011

Prawn crackers

Important prawn crackers line gets new variants and "family atmosphere" packaging. The packaging shows Han, his children, 2 nieces, a cousin, an aunt, a great-aunt and an uncle. All "Go" family.

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Blue Swirl
2012

2nd commercial

The successfully renewed prawn crackers assortment with the family members on it, is supported by the first national commercial of Go-Tan with Han himself and the real recipe book of Aunt Poppy in the spotlight.

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Blue Swirl
2013

The Go-Tan foodtruck is born

This converted Citroën bus has now traveled throughout the Netherlands and has even visited Belgium and Norway! He was found on many student introduction days and festivals.

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Blue Swirl
2014

Go-Tan celebrates its 60th anniversary

This has been celebrated extensively with family, friends and relations. As a gift, the staff made a beautiful facade cloth which is attached to the front of the factory. In addition, in the summer of this year we had a large open door day for people from the neighborhood.

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Blue Swirl
2018

A new Go-Tan foodtruck

After a few years on the road with the converted Citroën bus, it was time for something new! The new food truck received a makeover and was even equipped with a real sales hatch. In the meantime we have already seen many places in the Netherlands with our food truck and we have been present at a large number of different festivals!

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Blue Swirl
2019

Go-Tan celebrates its 65th anniversary

The 65th anniversary has also not gone unnoticed. The brilliant anniversary was celebrated with the staff. This time the three brothers have received a 'golden acorn' as a symbol of protection, happiness and growth.

carrots / red curry seeds
1936
1950
1954
1955
1956
1960
1962
1966
1973
1975
1980
1984
2002
2004
2006
2009
2010
2011
2012
2013
2014
2018
2019