Go-Tan wants to enable people to enjoy eating together by playing the role of initiator, inspirer and presenter of the many different Oriental customs relating to mealtimes. We thereby always base our approach on the original Oriental meals and concepts which have been developed over centuries.
Initiator
Go-Tan is the challenger, the brand that offers eye-catching initiatives within the category. These may be innovative product concepts, but also actual topics. Go-Tan surprises the trade with its innovative and unexpected approach to display and has a clear vision of the market. Go-Tan is the expert, and presents a vision of the future of Oriental food.
Inspirer
Go-Tan inspires people to experience the delights of enjoying Oriental food together. Go-Tan stimulates creativity in preparing that delicious meal yourself in the kitchen and then setting a convivial family table. Go-Tan offers the ‘small touches’ in the preparation of the meal, and leaves enough room for own ideas.
Presenter
By presenting stories about the Oriental customs relating to food, Go-Tan turns its brand into an experience. Go-Tan constantly has a new interesting story or interesting piece of information about food to offer. Go-Tan also invites people to tell their story.
Go-Tan's ambition is to be recognised and acknowledged as the expert in Oriental food, a range of mealtimes and concepts with their own unique customs. Go-Tan strives to introduce a wide group of interested people to the enjoyment of Oriental cuisine and shared Oriental meals.
